A friend of mine is a marketing genius. Kevin Franciose has been starting businesses, and marketing them for 30 years, and some of the ideas he comes up with are amazing.
A while back a young colleague of his asked for some advice as to how to get a job that was advertised. The young man was a helicopter pilot and wanted a special angle when applying for the job. He had been waiting for months for a call from the company. Kevin’s idea nailed it. He told him to buy a nice remote control helicopter. He might spend $500 he said, but, if he wanted the job, it was worth it.
Kevin told him to ship the new helicopter to the hiring manager at the company where he was applying, with a note. The note read: “Call me if you need help flying this.” he also included his resume. The guy got an interview, and the job.
In today’s world everybody has skills. To excel you have to set yourself apart with creativity.